What’s in an Audi? A Quick and Dirty Primer

Desert Oasis Auto Repair Audi, Automotive News

What’s in an Audi? That depends on who’s driving it. Ha! Sorry. Actually there’s a lot of corporate intelligence and German engineering know-how┬áin an Audi. Here’s a quick and dirty primer of this world-class German manufacturer.

What’s in a Name?
The name “Audi” is based on the last name of the company’s founder: August Horch. “Horch” auf Deutsch means “to listen,” which, when translated into Latin, becomes Audi. Fun fact!

German Sloganeering
Audi’s company slogan is “Vorsprung durch Technik,” translated as “Advancement through Technology.” In the United States, where “advancement” might not play as well for political reasons, the company slogan is “Truth in Engineering.”

Big 3
Audi is considered one of the German Big 3 luxury automobile manufacturers – the others are BMW and Mercedes-Benz. These three companies are the best-selling luxury car companies in the world, and all hail aus Deutschland. The Germans know how to make cars.

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